Why posting on eBay is NOT enough
You’ve probably heard of Seth Godin. He is a famous online marketer and founder of Squidoo.com.
A while ago he wrote an entry explaining why success stories on eBay are a rarity. Here is a short quote:
So, a prospect goes to eBay, types in “Elmo” and sees all the listings. Common sense tells the prospect to find the cheapest one from an acceptably rated bidder. The end result is average stuff sold to average people for slightly below average prices. The long tail kicks in and there’s a business! eBay does its share by putting a part of its profits to work in promotion and in affiliate programs and in ads on Google, etc.
You, loyal reader, can already guess what’s coming: average stuff for average people is no way to make a living. In fact, the big eBay success stories, the ones that people talk about, are the Alan Greenspan paintings, the grilled cheese sandwich that looks like the Virgin Mary, or the woman who sold the Pokemon cards for a fortune, etc. In other words, buzzable stuff. Unique stuff. Remarkable stuff. Stuff that got sold despite the search box, not because of it.
That’s all fine if you’re running a circus sideshow, but what about the hundreds of thousands of people that just want to sell typical stuff and don’t have great copywriting talent? They need a different strategy, one that gets them attention off eBay and builds an asset they can profit from.
So, unless you are famous, have great copy writing skills, or are ready to settle for a below average price you have no chance of getting out of the mass.
He proposes a solution with squidbids, we propose another with MyPadz. MyPadz delivers your products or requests directly to interested parties. Offers are sent to tens of users just waiting for what you are offering in an instant.
You don’t have to link, blog, or sacrifice a chicken to the auction gods. It’s easy.